Hey! We are Ryan & Caitlin, owners of True Baby Canada.
As soon-to-be new parents, we were on the hunt for trendy baby furniture and décor, but at prices we could actually afford. We soon realised this was far more difficult than we thought. Our goal then was to design and manufacture our own range of affordable products that also look lovely in your home!
In 2018, we launched True Baby in South Africa (where we were living at the time!) with a select few products: a crib, a changing table, and a high chair.
At first, our range was exclusively sold at Babies R Us stores across South Africa, Botswana, and Namibia.
In 2019, we started selling our range with other local online boutiques, as well as directly from our own website. We also added digital art nursery prints to our online shop which we designed ourselves.
In 2021, we moved back to Canada and decided to launch True Baby here, too!
So far, with regards to the furniture range, we are starting with the willow high chair, which quickly became a favourite in South Africa amongst all of the new parents.